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Email is the undisputed champion in modern day business communications. A company’s email infrastructure is an important communications tool that allows for quick and consistent corporate collaboration, which leads to synergy and mutual understanding, linking all parties in the communication chain.


During economic tough times it is natural for the board or the MD to slash the marketing budget before all else. For us marketing professionals, slashing our precious budget is extremely frustrating, because brand building takes a long time of consistent messaging through multiple delivery channels. Some of these channels are more expensive than others and finding the right mix is hard, especially if you have to cut some channels out and convince your boss of new ones, but look no further.


TV, radio, corporate clothing, branded vehicles, billboards, newspapers, magazines, snail-mail, or a combination of these, are all marketing channels that often fail to deliver in-depth reporting, whilst buying media space can be costly. By using digital and online strategies, companies will quickly realize the effectiveness of measurable, low cost campaigns. By utilising email as a branding platform rather than just a communication platform your company will have a cost effective, yet personal way to stay relevant to your market.


That brings us to email marketing… but do not get confused with two significantly different email marketing strategies, namely: Bulkmailing and Email Branding. Both are effective, and we encourage you to make use of bulkmailing, but Email Branding is a tool on its own. Companies use email as their basis to communicate to their customers, potential customers, partners, suppliers, colleagues and friends. It is estimated that 83% of corporate communications is done via email. Now imagine every time you send out a branded email, it is creative, professional looking, it stays consistent across the users in the company and you can embed advertising.

Use email branding as part of your marketing strategy. Unify your communications by using multiple marketing mediums (as this is the preferred approach for greater total effect) and make sure Email Branding is part of that unified marketing strategy.


You might say, “but I already use email branding”, but do you? Assigning your corporate logo or signature to your email can become problematic if it is done manually across the company. Is your current solution delivering value to your communications and your brand? If you are not sure, ask yourself the following questions:

• Are all signatures consistent across the company? (Can users manipulate their signatures when they feel like it?)
• Do the images get lost as attachments when the recipient opens up the email?
• Are the links stripped from the images at times?
• Do the emails get caught up in spam (having delivery problems?)
• Can you report on the successfulness of your email branding?
• Can you insert adverts?

The features and benefits provided by a professional global Email Branding Service Provider compared to that of a customised in-house setup, is quite frankly, incomparable. By investing with a company like Secure Advice, you would not only replace your in-house signature with a professionally branded template, but you will open up a new platform to embed adverts.


We are in the cloud-computing craze and whether we like it or not, services delivered through the cloud (internet) is the next-best-thing since the start of the operating system itself. By using cloud-based services, companies are saving money, because there are no hardware/software installation costs, clients do not pay for maintenance/upgrades and there isn’t an additional per-user licensing fee incorporated. Companies and governments are jumping on the ‘cloud-computing-train’ more and quicker than ever before.

Redirect your emails through the Secure Advice secure data centers, and your corporate emails will be secure, private and branded. Your email branding will never be spam, email-clients will not prompt you to download images, the HTML is stable and you are able to embed some creative branding and advertising.

About

Email Branding from Secure Advice is a marketing communications tool that allows you to unify and attach your corporate identity to all outgoing emails. Our service presents your organisation with a unique opportunity to leverage the numerous standard outgoing business emails that are delivered daily to your valued customers and business partners, by providing a compelling new dimension to corporate branding and marketing. Internal email features are added to all your outgoing emails to give your company cutting edge intelligent emails with creative templates and embedded marketing messages.

Professional corporate email branding is so much a marketing tool as it is an operational tool used by forward thinking organisations to increase their brand’s exposure and marketability.


Use our services to send your email with corporate branding, images, disclaimers and marketing messages. Email branding gives companies the tool set to effectively manage and control a legally secure marketing and communications platform. All your outgoing emails can be monitored and tracked to give you a statistical breakdown on how successful your email marketing campaigns are doing. Create groups within you company email structure, separate email campaigns and implement different marketing banners for different users! You are in full control with our intelligent emailing features.


Fully compatible with Google Apps, Hosted Exchange or any on-premise mail-servers. This professional email branding and marketing solution uses unique latency-free technology. There is no hardware or software to download, install, or maintain. Simple setting changes will re-direct your emails through our branding service with no complications.


A company’s brand image is projected through multiple mediums using a consistent message. Email branding will contribute to your company’s consistent marketing message by branding all outgoing emails with a unified image. This means that all employees will be using a standardised template and design.


The new V2 Webconsole will put your company in full control of your email branding. Manage, monitor and analyse your email campaigns on a daily, weekly and monthly basis. Request automatic reports sent to your inbox for the company to monitor your click through rates and the success of your campaigns. Who is clicking, where and when? Follow up potential leads and optimize your emails accordingly.

Technology

Secure Advice holds a competitive advantage within the industry thanks to a superior technological edge. Based around email security and compliance technology, out innovative technology helps reduce latency, increases legal compliance and conforms to privacy regulations. This Software-as-a-Service (SaaS) technology allows for superior tracking and reporting on all emails, therefore increasing the value of the solution twofold.


Secure Advice's "cloud-based" management console brings about a new digital reporting and management platform that is user-friendly, accurate and technologically superior within the Email Branding environment. It provides your administrators with a variety of tools to manage, monitor and control their users and email campaigns by a simple hop on the net.

Integration

Our Email Branding service is a cloud-based solution that was developed, in conjunction with their partners, to ensure email integration, security and deliverability.

Transform your business emails by switching to our services regardless of what email infrastructure and software you currently have installed.

Does your organisation make use of Google Apps? This is our speciality. Entourage? That is easy! Microsoft Exchange? Piece of cake.

So it goes without saying, it does not matter if you are using Gmail, Hotmail or Lotus Domino, your corporate emails can be transformed using our superior ClearFlow technology.

Therefore, as a global provider of email branding to organisations of all sizes, be confident that if you are situated anywhere (e.g. the UK or the Philippines), and if you are using any mainstream email client, you can give your typically bland emails a professional make-over.